I have done brand and promotional writing for more than 20 colleges, universities, and private schools. (See client list.) Many of them were through Cognitive Marketing, an award-winning brand consulting firm that specializes in the education market. As a regular contributor on their team, I have worked on projects for their clients, including:
Villa Maria College, Buffalo, NY. Telly Award Winner, 2016
Agency: Cognitive Marketing. Creative Director: Josanne DeNatale. Cinematography:Wayne Calabrese, Calabrese Studio
This was a full media campaign that included developing new brand language and messaging (including the signature "Never Stand Still") as well as creative for print, broadcast and the web. For this project, I teamed up with art director Michelle Hamilton Randall.
Holy Child School at Rosemont
For this private Catholic school on Philadelphia's Main Line, I created brand language to reflect their new messaging platform. This set the tone for subsequent materials, and helped staff define what their school stands for.