Healthcare/Medical Marketing

My clients have ranged from small rural practices to major medical centers. I have interviewed surgeons across the world, talked to patients here at home, and written about a wide range of specialties.

Rochester Regional Health

These outdoor concepts showed RRH's regional leadership in concussion and breast cancer care. 

The University of Rochester Medical Center 

URMC's Orthopaedics Department is top-ranked in the country. I wrote their online newsletter, In Motion, for more than five years. I also wrote for URMC's affiliates, Strong Memorial Hospital, Highland Hospital, and Lakeside Health System.

Finger Lakes Community Health

For this rural, not-for-profit health system, the Marketing Collaborative hired me to work on positioning, print, radio and television ads. I also wrote the FLCH website.  

Planned Parenthood

When people think of "protection" in this context, they automatically think of birth control.  For this annual report, I developed the concept of "protection" to have multiple meanings, with the main message being that Planned Parenthood itself needs to be protected. Each spread had a different theme: protecting our bodies, families, ideals, and freedoms.